Professional Certified Marketer (PCM) Free Practice Test

Question 1

Which of the following is true of distribution centers?

A. Distribution centers rely on pull, rather than push strategies to determine their inventory levels.

B. Distribution centers enable the retailer to carry less merchandise in the individual stores, which results in lower inventory investments systemwide.

C. Space in a distribution center is usually more expensive than space in retail stores.

D. Greater backup inventory is needed to prevent stockouts.

E. Distribution centers work best when retailers have only a few outlets that are far apart geographically.

Correct Answer: B

Question 2

A(n) _____ is a broad description of a firm's objectives and the scope of activities it plans to undertake, and attempts to answer two main questions: What type of business are we? What do we need to do to accomplish our goals and objectives?

A. mission statement

B. marketing toolbox

C. operational plan

D. marketing plan

E. code of conduct

Correct Answer: A

Question 3

Pop-Mart, a chain of discount stores in the U.S., procures its products from many suppliers. Indigo is one among hundreds of other suppliers who supply poultry products to Pop-Mart and other retailers. The price of the products is often dictated by the demand from consumers. Which of the following is true of this scenario?

A. Indigo is competing in an oligopolistic market and depends on competitors to increase product prices.

B. The large number of suppliers indicates that the poultry industry indicates monopolistic competition.

C. Pop-Mart's competition with other retailers represents pure competition.

D. Pop-Mart's suppliers cannot decommoditize their products in order to make more money.

E. Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products.

Correct Answer: E

Question 4

Which of the following is an example of C2C marketing?

A. Gillian advertises her bicycle on an online marketplace and sells it to a buyer from her city.

B. Ryerson Electronics sells its products directly to customers, eliminating wholesalers and retailers.

C. Persephone Fashions sells its designs both online and through retail stores.

D. Sereni-Tea sells its herbal teas only through its website and has products delivered to customers who order them.

E. DRD Furnishing sources wood for its products from Timber Supplies Inc.

Correct Answer: C

Question 5

A group of firms that make and deliver a given set of goods and services is known as a _____.

A. market segment

B. line extension

C. supply chain

D. focus group

E. marketing mix

Correct Answer: C

Question 6

Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

A. observation

B. Social media

C. Scanner method

D. in-depth interview

E. Focus groups

Correct Answer: B

Question 7

United Beverages opens a number of new outlets to market its beverage products across the country. This reflects the _____ aspect of the marketing mix.

A. product

B. process

C. price

D. promotion

E. place

Correct Answer: E

Question 8

Which problem solving variation would likely be used for clothing, sheets, towels, or electric
can openers?

A. Integrated problem solving

B. Extended problem solving

C. Limited problem solving

D. Simulated solving

E. Routine response behavior

Correct Answer: C

Question 9

The process of dividing the market into groups of customers with different needs, wants, or characteristics-who therefore might appreciate products or services geared especially for them-is called _____.

A. market development

B. market penetration

C. positioning

D. targeting

E. market segmentation

Correct Answer: E

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AMA Professional Certified Marketer (PCM) Free Practice Test