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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. What types of consumer is most likely to purchase a product in ist introduction stage?

A) Early majority
B) Early adopters
C) Laggards
D) Innovators

2. Which of the following are examples of primary research?
I. Customer visits done by the product team to better understand customer needs II. Focus groups done by another product team to understand customer needs II. Concept testing outsourced to a market research firm to evaluate various the product ideas under consideration by the product team IV. Field testing of the product by the product team prior to product launch

A) I, II, IV
B) I, III, IV
C) I, IV
D) I, II, III, IV

3. What type of team structure should be chosen when the challenge is to break entirely from the past, enter a new market, or do something radically different technically or commercially?

A) Tiger
B) Lightweight
C) Heavyweight
D) Functional

4. Tuckman identified five stages of team development. What does the formming stage involve?

A) Bringing the team together and getting to know each other
B) Appointing a team leader
C) Deciding on team direction
D) Resolving differences among team members

5. Gates are defined as decision points based on deliverables, criteria and outputs. Outputs include:

A) The highs and lows of impact and propability
B) Financial statements
C) Go, kill, hold, recycle decisions
D) Yes or no decisions

Solutions: