Preparing for your Salesforce Certified Marketing Cloud Consultant Exam (CRT-550) Free Practice Test

Question 1

Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale (POS) system in order to email purchase receipts to its customers. The POS data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

A. Data Studio

B. MuleSoft Anypoint Platform

C. Datorama

D. Data Connector

Correct Answer: B

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Question 2

Northern Trail Outfitters (NTO) sends emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

B. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select
'Custom' and paste the HTML email code into the text area field.

C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

D. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the
'define email' link.

Correct Answer: D

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Question 3

Northern Trail Outfitters injects outcomes into Journey B based upon email engagement in Journey A.
Which method would facilitate this solution?

A. In Journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for Journey B injection.

B. In Automation Studio, query activity engagement on Journey System Data View for email send in Journey A; Use resultant data extension for Journey B injection.

C. In Journey A, engagement split email send. In Automation Studio, query_ Journey Activity data view for the Engagement Split Result Boolean field; Use resultant data extension for Journey B injection.

D. In Automation Studio, use verification activity to verify engagement or email in Journey A; Query engagement data extension for Journey B injection.

Correct Answer: A

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Question 4

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Query > Data Extract > File Transfer > Import File

B. File Transfer > Import File > Data Extract > File Transfer > Import File

C. Import File > Data Extract > File Transfer > Import File

D. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Correct Answer: B

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Question 5

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked? (Choose 2 answers)

A. Does their company allow delegation of subdomains to third parties?

B. Are they able to modify their domain configuration's DNS entries?

C. Can they provide access for Marketing Cloud to update the DNS records?

D. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

Correct Answer: A,B

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Question 6

Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. Who the offer comes from

B. What the offer will be

C. How to determine engagement

D. When to send the email

Correct Answer: C

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Question 7

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A. Import Activity > Decision > Journey Activities

B. Query Activity > API Event > Automation Studio Activities

C. Query Activity > Data Extension Entry Source > Journey Activities

D. Salesforce Entry Event > Query Activity > Automation Studio Activities

Correct Answer: C

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Question 8

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
(Choose 2 answers)

A. Outbound

B. Info Capture

C. Data Capture

D. Text Response

Correct Answer: C,D

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Question 9

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me." How should they set this up?

A. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

B. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.

C. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

D. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.

Correct Answer: A

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Question 10

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

A. Existing Email Event Notification Subscription

B. Smart Capture and Triggered email messaging

C. CloudPages opt-in to Event Journey

D. Keyword opt-in and SMS Messaging

Correct Answer: D

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Question 11

Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

B. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

C. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Correct Answer: A,D

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Question 12

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension and purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Use Data Designer in Contact Builder to relate the two data extensions.

B. Create a Data Relationship in Email Studio to relate the two data extensions.

C. Configure activities within Automation Studio to update the purchase data.

D. Utilize Entry Data on a Decision Split within Journey Builder.

Correct Answer: A,D

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant (CRT-550) Free Practice Test