Prepare for your Marketing Cloud Administrator Certification (CRT-250) Free Practice Test

Question 1

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A. The majority of NTO's subscriber base is in the United States.

B. A multiplier is applied to each SMS message based on the destination country

C. Each email consumes five super messages when sending below a certain threshold.

D. MobilePush was enabled by mistake, which consumes Super Messages when not in use.

Correct Answer: C

Question 2

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A. Create child business units for each brand and nest another level of child business units for GEOs.

B. Create and apply folders with naming conventions in the current account to keep track of brand assets.

C. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

D. Create one child business unit for the other brands to share but apply folders and naming conventions.

Correct Answer: B

Question 3

What storage model should be used if a subscriber has more than one value for an attribute?

A. Profile Attribute

B. Publication Lists

C. Lists

D. Data Extensions

Correct Answer: D

Question 4

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

A. Reference Content Block

B. Dynamic Content Block

C. CloudPage forms Content Block

D. Email Form Content Block

Correct Answer: D

Question 5

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A. SQL Queries

B. Journey

C. Measures

D. Data Filters

Correct Answer: C

Question 6

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A. Create a shared data extension

B. Create a new business unit

C. Update data extension object level permissions

D. Create separate folders and add permissions

Correct Answer: C

Question 7

A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A. Data Filter

B. Suppression list

C. Triggered Send

D. Template-based emails

E. Automation StudioTerm

Correct Answer: A,D,E

Question 8

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A. Contact data in sendable data extensions

B. Contact-specific data at the job level

C. General tracking data at the job level

D. Contact data in non-sendable extensions

Correct Answer: C,D

Question 9

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A. The data extension is located in the Synchronized Data Extensions folder.

B. The data extension is located in the Salesforce Data Extensions folder.

C. The wind relationship links SubscriberKey to Subscribers on Email Address

D. The triggeredSendDataExtension data extension template was used.

Correct Answer: B

Question 10

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

A. Install the Marketing Cloud App on phone to receive Push Messages

B. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings

C. Configure the "Event Notification Service" in Setup with their Email Address

D. Add their Email Address in the Query Activity Notifications Field

Correct Answer: B

Question 11

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

A. Run an Account Send Summary Report

B. Query the Send Log

C. Run a Bounce Email Report

D. Query the Bounce Data View

Correct Answer: D

Question 12

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A. Wrap the subject line with AMPscript

B. Require several campaign approvals

C. Add [PREVIEW] to the subject line validation list

D. Use Proof instead of [PREVIEW]

Correct Answer: C

Question 13

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A. Email Address

B. Numeric Subscriber ID

C. 15-digit contact ID

D. 18-digit Contact ID

Correct Answer: D

Question 14

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

A. The data extension contains a Salesforce ID

B. The data extension is marked as Sendable

C. The data extension is linked using the Contact Key

D. The Data extension is marked as Sendable and Testable

Correct Answer: B

Welcome to TestSimulate

Salesforce Prepare for your Marketing Cloud Administrator Certification (CRT-250) Free Practice Test