Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1z1-477) Free Practice Test

Question 1

Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A. Import a private encryption key the customer created to be used when the export runs.

B. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.

C. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.

D. Import a public encryption key the customer created to be used when the export runs.

Correct Answer: D

Question 2

In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.

B. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.

C. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.

D. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.

Correct Answer: D

Question 3

You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

B. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.

C. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.

D. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

Correct Answer: A

Question 4

Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.

B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.

C. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.

D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.

Correct Answer: D

Question 5

You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A. Create a Non-Competitor Program using Program Designer.

B. Periodically run the scrub utility and delete all email addresses from your competitor's domain.

C. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.

D. Search the list for the domain name of the competitor and select the block option for each user that is found.

Correct Answer: B

Question 6

Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

A. Ensure that there are no active campaigns referencing the column to be deleted.

B. Check to make sure there are no forms referencing the column.

C. Check to see whether the data column is being used by the customer for external analytics purposes.

D. Ensure that there are no Connect jobs updating the column to be deleted.

Correct Answer: A,C,D

Question 7

What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.

B. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

C. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.

D. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.

Correct Answer: A

Question 8

A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

A. Use the Campaign Search feature.

B. Use the Campaign Debugger tool.

C. Use the Manage Campaign screen.

D. Look in each folder until you find the campaign.

Correct Answer: A

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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1z1-477) Free Practice Test