Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1z0-477) Free Practice Test

Question 1

You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

B. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

C. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

D. <document="${//all content/. . /acme_marquee.htm}">

Correct Answer: A

Question 2

Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A. <div>

B. <br>

C. <td>

D. <dynamicregion>

Correct Answer: A,B

Question 3

Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.

B. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.

C. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.

D. It is not possible to store an Entry Tracking variable in a PET table.

Correct Answer: B

Question 4

Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

B. You should test all links manually.

C. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.

D. In Program, you can use the Test tab because it will display any issues with links according to a campaign.

Correct Answer: A

Question 5

Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.

B. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.

C. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.

D. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.

Correct Answer: D

Question 6

How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A. Measure = Single Clicks, Sent Date = 3 days

B. Measure = Total Clicks, Interval = 3 days

C. Measure = Unique Conversions, Event Date = 3 days

D. Measure = Responders, Event Date = 3 days

E. Measure = Responders, Interval = 3 days

Correct Answer: B

Question 7

How can you share a copy of a campaign with key stakeholders at live launch time?

A. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

B. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.

C. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.

D. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.

E. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.

Correct Answer: B

Question 8

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. The purchase transaction is attributed to both email campaigns.

B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

D. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

Correct Answer: C

Welcome to TestSimulate

Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1z0-477) Free Practice Test