Oracle Responsys Marketing Platform 2022 Implementation Professional (1z0-1032-22) Free Practice Test

Question 1

Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A. search strings entered into a website more than twice

B. products that were browsed/viewed, where no additional event takes place

C. pages that were marked as favorite

D. products that were purchased

E. products added to a shopping cart, where no additional event takes place

Correct Answer: A,B,E

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 2

How can you share a copy of a campaign with key stakeholders at live launch time?

A. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

B. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.

C. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.

D. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.

E. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.

Correct Answer: B

Question 3

You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

B. You need to create a new user specifically for Responsys from within the Salesforce.com application.

C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

D. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

Correct Answer: C

Question 4

You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. You must purchase Premium tracking in order to support link tracking in Responsys.

B. You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C. In the SMS campaign message designer, you must enable link tracking for the campaign.

D. In the SMS campaign message designer, enable conversion tracking.

E. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

Correct Answer: B,C,D,E

Question 5

For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A. $ {CONTACTS.FNAME}

B. FNAME ($CONTACTS)

C. $CONTACTS.FNAME

D. #FNAME. CONTACTS

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 6

Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

B. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

C. You can only modify profile lists used for mobile campaigns through Connect uploads.

D. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.

Correct Answer: B

Question 7

Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.

B. You should have created a corresponding filter for each rule set to be used to identify the segment group.

C. You don't have the segment group feature enabled in the Account Administration settings.

D. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.

Correct Answer: D

Question 8

While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A. EMAIL_ADDRESS_

B. CUSTOMER_ID_

C. ADDRESS_

D. PET_ID_

Correct Answer: A,B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

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Oracle Responsys Marketing Platform 2022 Implementation Professional (1z0-1032-22) Free Practice Test