Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials (1Z1-1031) Free Practice Test

Question 1

You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A. Full agency control

B. A global template with local nuances

C. A single seat shared by all regions

D. Horizontal regional empowerment

E. A global DMP nerve center

Correct Answer: E

Question 2

How are look-alike models produced?

A. They are built by ingesting online data from partner sites.

B. They are built within the platform using logic to connect audiences.

C. They are built by data partners using complex algorithms of multiple data attributes.

D. They are built by creating audiences from categories with high index values.

E. They are built by identifying targets with the highest action rate on the Funnel Analysis report.

Correct Answer: D

Question 3

You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A. Win Every Time

B. 15

C. 7

D. 30

E. Win Each Category

F. 1

Correct Answer: A

Question 4

You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A. You must wait at least thirty minutes after creating a classification rule to start using it.

B. The old rules must be purged prior to running the newly created rule.

C. It takes one week after rule creation for data to be mapped to prescribed categories.

D. In addition to the classification rule, you also need to configure a chint rule.

Correct Answer: A

Question 5

Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A. Audiences API

B. Taxonomy API

C. Pixel URL API

D. Ping API

E. User Data API

Correct Answer: A

Question 6

Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A. Key-number (integer or float)

B. Key-date pair (exact or relative date)

C. Key-number range

D. Key-value string pair with an is or contains operator

Correct Answer: D

Question 7

Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A. Client owned and managed SFTP location

B. Oracle owned and managed Amazon S3 Bucket

C. Client owned Google Cloud Storage

D. Client owned and managed Amazon S3 Bucket

E. Oracle owned and managed SFTP location

Correct Answer: A,D

Question 8

What is the meaning of an Index of 17 in the Oracle DMP?

A. The user is 17 percent as likely to be in the category than the average user in the selected universe.

B. The user is 17 percent more likely to be in the category than the average user in the selected universe.

C. The user is 17 times more likely to be in the category than the average user in the selected universe.

D. The user is 1/17 as likely to be in the category than the average user in the selected universe.

Correct Answer: B

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials (1Z1-1031) Free Practice Test