Oracle Data Management Platform Cloud 2017 Implementation Essentials (1z1-952) Free Practice Test

Question 1

Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A. Unsampled reports can be recorded as snapshots, and sampled reports cannot.

B. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.

C. Sampled reports can be run on smaller audience sizes than unsampled reports.

D. Unsampled reports can be emailed automatically to users, and sampled reports cannot.

Correct Answer: A,B

Question 2

Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A. Self-classification

B. Managed classification

C. Corporate classification

D. Self-service OnRamp

Correct Answer: D

Question 3

Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A. Uses a transparent 1x1 image pixel

B. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.

C. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.

D. Only data on users that are seen on a go-forward basis is sent.

E. Audience data on past users is sent.

Correct Answer: A,B

Question 4

What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A. Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.

B. Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.

C. Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.

D. Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.

Correct Answer: B

Question 5

Identify the dependencies and data sources for a local campaign.

A. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

B. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

C. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data

D. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data

E. Dependency: Custom audiences pixel, Data Sources: 1st party offline data

Correct Answer: A

Question 6

Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A. Audiences API

B. Taxonomy API

C. Pixel URL API

D. Ping API

E. User Data API

Correct Answer: A

Question 7

You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A. Data Ingestion

B. Discover

C. Operational Rollout

D. Data Classification

E. Data Scoping

Correct Answer: B

Question 8

In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A. Audience Creation Specialist

B. Executive Sponsor

C. Web Developer

D. Media Execution

E. Program Manager

F. Data Analyst

Correct Answer: E

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Oracle Data Management Platform Cloud 2017 Implementation Essentials (1z1-952) Free Practice Test