Marketing Cloud Personalization Accredited Professional (AP-216) Free Practice Test

Question 1

What can you learn from segment compare on the segment detail tab?

A. To understand view time purchases attributes revenue by category

B. To understand what campaign use the segment for targeting

C. To view individual users that are part of the segment

D. To compare users, engagement activity and other actions across segments displayed

Correct Answer: D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 2

How are anonymous visitors tracked?

A. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

B. The customer must assign a unique alphanumeric identifier using a first-party cookie

C. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

D. The browser assigns a 3rd party cookie

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 3

What three components can a web developer define by pageType?

A. Campaign

B. Item Actions

C. Content Zones

D. Goals

E. Capturing Attribute

Correct Answer: B,C,E

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 4

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A. Visual Editor

B. Web SDK

C. Web Extension

D. Javascript Beacon

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 5

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A. Product ETL

B. External email campaign events ETL

C. Transaction ETL

D. Manual segment ETL

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 6

What qualifies a web vistor to see any experience of a Web Campaign?

A. Campaign Targeting Rules

B. Einstein Recipe Ingredients

C. Email Campaign Rules

D. Einstein Next Best Action

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 7

Which two successs metrics can a company achieve with IS their web channel?

A. Increase in revenue

B. Increase in first time visitor

C. Increase in organic search ranking

D. Increase in conversion rate

Correct Answer: A,D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 8

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A. Dimensions

B. Catalog

C. Channel

D. Directory

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

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Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Free Practice Test