Marketing Cloud Connect Essentials (MCC-201) Free Practice Test

Question 1

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

A. Create and execute a SQL Query against the _Click data view.

B. Create and execute a Subscriber Engagement report.

C. Create and execute a Tracking Extract.

D. Create and execute a Data Filter on the_Click data view.

Correct Answer: A

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Question 2

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

A. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.

B. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

C. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

D. Sync all custom objects to Marketing Cloud and recreate the reports for sending.

Correct Answer: A

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Question 3

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Correct Answer: A

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Question 4

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers

A. Does their company allow delegation of subdomains to third parties?

B. Are they able to modify their domain configuration's DNS entries?

C. Can they provide access for Marketing Cloud to update the DNS records?

D. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

Correct Answer: A,B

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Question 5

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

A. All Subscribers, since these are synchronized in real time

B. Synchronized Data Extensions with a filter

C. Event Data from the Entry Event in Journey Builder

D. Import from Salesforce Report in Automation Studio

Correct Answer: B

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Question 6

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

A. Check the 'Use filename from Automation' checkbox

B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

C. Set File Naming Pattern to %%AUTOMATED_FILENAME%%

D. Filename is automatically passed to Import Activity with File Drop Automations

Correct Answer: B

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Question 7

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A. Define the subscriber key as a unique value that does not relate to a specific channel.

B. When using an external database of record, utilize that system's identifier as the contact key.

C. Regularly merge duplicate contacts to keep tracking data accurately.

D. Configure Contact Builder to automatically generate a unique subscriber key.

Correct Answer: A,B

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Question 8

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

A. Run a SQL Query at 12:30 a.m. to create a suppression list.

B. Create and enable a BLOCKOUT window In MobileConnect.

C. Run an Import Definition at 12 a.m. to create a suppression list.

D. Create a Journey Goal to exit subscribers from the Journey.

Correct Answer: B

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Question 9

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

A. Data Studio

B. MuleSoft Anypoint Platform

C. Datorama

D. Data Connector

Correct Answer: B

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Question 10

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

A. Register the new domain in Setup > From Address Management

B. An additional Sender Authentication Package

C. An additional IP address

D. An additional private domain

Correct Answer: B

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Question 11

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

B. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

C. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Correct Answer: A,B

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Question 12

Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

B. Triggered Automation> Import > Data Extension Extract > Marketing Journey

C. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

D. Scheduled Automation > File Transfer > Import > Series of Query Activities

Correct Answer: C

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Question 13

Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?

A. Build rules before uploading the respective content.

B. Standardize field naming across all sendable data extensions.

C. Create a synchronized data extension to keep all fields required for personalization up-to-date

D. Create a custom list and add all fields required for personalization.

Correct Answer: C

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Question 14

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A. An email address for Contact Key.

B. A number field such as subscriber's phone number for Contact Key.

C. A common field like Physical Address for Contact Key.

D. A GUID or another generated ID for Contact Key.

Correct Answer: D

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Salesforce Marketing Cloud Connect Essentials (MCC-201) Free Practice Test