Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Free Practice Test

Question 1

Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A. Last Name

B. Email

C. City

D. Region

E. Channel

Correct Answer: B,C,D

Question 2

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use an api to create record in sales cloud directly from the ecom site

B. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

C. Sales cloud entry audience in journey builder

D. Use a api to trigger journey directly from ecom site and use email address as subscriber key.

Correct Answer: B,C

Question 3

What is prerequisite for email/web recommendations: select 2

A. catalog

B. collect tracking code

Correct Answer: A,B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 4

What is the recommended maximum number of activities that should be on a single journey canvas?

A. 50

B. 100

C. 300

D. 10

Correct Answer: A

Question 5

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. the inbox message is replaced for all user.

B. inbox message Is replaced for users who read the first message.

C. the inbox message is replaced only for users who do not exist:

D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.

Correct Answer: D

Question 6

What is true about shared entry event.

A. It cannot be modified.

B. Yon can use filter for entry audience segregation.

C. Data extension created by it can be modified.

Correct Answer: B

Question 7

What is true about Inbox message:

A. It can open any public url also and not only cloud page

B. Alert+inbox consume 1 supermessage.

C. Contact owns the message not the device.

D. Device owns the message not the contact.

Correct Answer: D

Question 8

How long does the activation process take for Einstein Engagement Frequency?

A. up to six hours

B. up to 72 hours

C. up to 24 hours

D. up to one hour

Correct Answer: B

Question 9

When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

A. The total number of times a mobile device can receive this message once every week

B. The total number of times a mobile device can receive this message once every 72 hours

C. The total number of times a mobile device can receive this message once every 24 hours

D. The total number of times a mobile device can receive this message during the active period

Correct Answer: D

Question 10

What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A. Orchestration

B. Data Storage

C. Next Best Action

D. Data Aggregation

Correct Answer: A,D

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Free Practice Test