IBM Unica Enterprise Campaign Technical Mastery Test V1 (P2080-096) Free Practice Test

Question 1

What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A. unica_actrg

B. unica_svradmin

C. Database native data loaders

D. Unica Campaigndatabase information checklist

Correct Answer: D

Question 2

What is a recommended part of the planning process for a customer in order to install Unica Campaign?

A. Install Cognos

B. Create Campaigns

C. Configure the Unica Marketing platform parameters.

D. Hardware and software environment and Unica hardware sizing parameters.

Correct Answer: D

Question 3

In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A. Select the Sessions menu.

B. Click the Segments icon.

C. Select the Associate checkbox.

D. Click the Implementation link within the campaign.

Correct Answer: D

Question 4

In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

A. Campaign manager

B. User who creates the offer

C. System or offer administrator

D. Flowchart designer

Correct Answer: C

Question 5

If you are using Unica Campaign with more than one partition, what must a customer do to configure the IBM Cognos Reports Package?

A. The Reports Package does not support multiple partitions.

B. Configure for each partition.

C. Configure once for all partitions.

D. Install Cognos on a separate server.

Correct Answer: B

Question 6

In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

A. Select, Merge, Audience and Snapshot processes

B. Select, Merge, Audience, and Extract processes

C. Select process

D. Select and Extract processes

Correct Answer: B

Question 7

Where does a user define triggers in Unica Campaign?

A. View the flowchart in View mode and select Run.

B. Open the flowchart in Edit mode and select Admin.

C. Go to the Summary tab of the campaign.

D. Open the flowchart in Edit mode and select Options.

Correct Answer: D

Question 8

In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

A. The person sending out the Approval request needs to override the need for an Approver's response.

B. The Approval is not completed until all required Approvers respond.

C. The required Approver can override the need to send an approval for a specific request.

D. The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.

Correct Answer: B

Question 9

What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A. Session

B. Campaign

C. Flowchart

D. Offer

Correct Answer: C

Question 10

What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A. Unica NetInsight

B. Unica Interact

C. Unica Marketing Operations Financial Management Module

D. Unica Campaign Financial Management Module

Correct Answer: C

Welcome to TestSimulate

IBM Unica Enterprise Campaign Technical Mastery Test V1 (P2080-096) Free Practice Test