IBM Unica Enterprise Campaign Technical Mastery Test V1 (000-M96) Free Practice Test

Question 1

In Unica Campaign, which flowchart cell report displays details of the records within a cell?

A. Cell List

B. Cell Content

C. Cell Waterfall

D. Cell Variable Profile

Correct Answer: B

Question 2

What happens if a customer disables integration between Unica Campaign and Unica Marketing Operations?

A. Integrated version reverts to standalone Unica Campaign.

B. All campaigns will be disabled.

C. Customer must reinstall Campaign.

D. Customers cannot disable the integration between Unica Campaign and Unica Marketing Operations.

Correct Answer: A

Question 3

In Unica Campaign, how does a customer create a smart offer list?

A. Enter the offer names to be included.

B. Configure parameterized offer attributes.

C. Query attributes of existing offers.

D. Select from a static list of offers.

Correct Answer: C

Question 4

What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A. Extract

B. Snapshot

C. Mail List

D. Call List

Correct Answer: B

Question 5

What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A. Dimension table

B. Active record table

C. Base record table

D. General table

Correct Answer: A

Question 6

During a Unica Campaign installation, where does a customer set the required Campaign properties?

A. Administration menu

B. Configuration page

C. Options menu

D. Properties page

Correct Answer: B

Question 7

When working with Unica Campaign Response History Administration, what is a key step before beginning the work?

A. Configure table mappings.

B. Configure response processes.

C. Define audience levels.

D. Configure audience process.

Correct Answer: C

Question 8

What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A. unica_actrg

B. unica_svradmin

C. Database native data loaders

D. Unica Campaigndatabase information checklist

Correct Answer: D

Question 9

When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A. Treatment

B. Parameters

C. Fulfillment

D. Personalization

Correct Answer: D

Question 10

In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?

A. Flowchart segments are used for global suppressions.

B. Strategic segments can only be used within the flowchart where it was created.

C. Strategic segments are used with interactive flowcharts.

D. Flowchart segments can only be used within the flowchart where it was created.

Correct Answer: D

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IBM Unica Enterprise Campaign Technical Mastery Test V1 (000-M96) Free Practice Test