IBM Enterprise Marketing Management Sales Mastery Test v1 (000-M241) Free Practice Test

Question 1

What can an IBM customer do with the Unica EMM solution?

A. Marketers can create marketing adware that targets IBM customers automatically from the IBM marketing catalog.

B. Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns.

C. Marketers can create a list of select services that SOA application services will interact with in their marketing campaigns.

D. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highly personalized marketing campaigns.

Correct Answer: D

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Question 2

What does the Unica eMessage engine allow the IBM customer to do?

A. Research the marketing campaign to see where users come from geographically.

B. Add email authoring and execution of the marketing campaign using the Unica eMessage engine.

C. Display search results obtained by a user using the Unica eMessage engine.

D. Select distinct customers from the Internet that are using the Unica eMessage engine.

Correct Answer: B

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Question 3

What is one of the EMM offerings called that allows the customer to understand and prospect behavior across all online channels?

A. Transformation analytics

B. Channel performance

C. Web and digital analytics

D. Open media performance

Correct Answer: C

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