Google Display Exam Practice Test (adwords-display) Free Practice Test

Question 1

Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?

A. Geo-caching

B. Nation targeting

C. Geo-targeting

D. Demographics

Correct Answer: C

Question 2

Which of the following AdWords performance reports shows details on the selected keywords and organizes statistics by keyword?

A. Keyword performance

B. URL performance

C. Ad performance

D. Ad group performance

Correct Answer: A

Question 3

Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?

A. AdWords Auction

B. YouTube Run-of-Site

C. Partner Watch Pages

D. YouTube Homepage

Correct Answer: A

Question 4

You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A. Check the ad creative and the landing page to make sure they are well matched.

B. Increase bidding for successful sites.

C. Evaluate performance of campaign regularly.

D. Verify that your conversion code is set up correctly.

Correct Answer: A,D

Question 5

Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?

A. Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.

B. Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.

C. Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.

D. Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.

Correct Answer: B

Question 6

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

A. 500x500

B. 950x500

C. 640x360

D. 300x250

Correct Answer: D

Question 7

Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A. Brad will need to create a separate campaign for each language.

B. Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.

C. Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.

D. Brad will need to create a separate campaign for each language and target the best location for the ad.

Correct Answer: D

Question 8

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A. Manually adding

B. Copying from the automatic placement table

C. Browsing the Web for placements with the Google AdWords toolbar

D. Using the Placement tool

Correct Answer: C

Question 9

You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.

A. Track Website traffic trends

B. Use conversion tracking

C. Compare costs to leads

D. Lookat mouseover and interaction rate

Correct Answer: A,B,D

Question 10

Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A. Click Through Rate (CTR)

B. Clicks

C. Average CPM

D. Average CPC

Correct Answer: A

Question 11

You are a consultant to a printing company in your community. The owner of the company wants to create a video ad to use in the Google Content Network. What tool can you use to help the owner choose topics that relate to his audience for the video ad? Make the best choice.

A. Reservations tools

B. Placement tool

C. YouTube search

D. Google search

Correct Answer: B

Question 12

Examine the image given below:
What does the icon in the highlighted area of the video targeting tool represent?

A. In stream video

B. Banner ad

C. Image ad

D. In video overlay

Correct Answer: D

Question 13

You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

A. Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.

B. Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.

C. Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.

D. Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.

Correct Answer: A

Question 14

What is the maximum number of characters allowed for destination URL?

A. 50

B. 100

C. 1024

D. 35

Correct Answer: C

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Google Display Exam Practice Test (adwords-display) Free Practice Test