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1. Information Systems (IS) strategy is correctly defined as:
A) Decisions on the hardware, software and communications solutions used in the organization.
B) The roles and structure of information specialists in the organization and their relationship with users.
C) The planning, organizing, investment and control of information applications in the organization.
D) Identifying the information needs of the organization and aligning development to them.
2. DRAG DROP
AB uses Johnson, Scholes and Whittington's criteria of 'Feasibility and Acceptability' to evaluate potential strategies. AB has begun a project to re-engineer its best selling product.
Apply the appropriate criterion to each of the questions below:
Select and Place:
Correct
3. A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)
A) CRM utilizes marketing resources to retain, rather than simply attract new customers.
B) The CRM process needs to include increasing the range of products that will be offered to customers.
C) In mature markets, existing customers provide the most likely source of future earnings.
D) CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
E) The company must be prepared to take customers' needs into account and be able to meet these needs.
4. Company TTT produces a range of products, including products T1 and T5.
Product T1: Profitability has declined in recent years, although small profits continue to be made as the market contracts due to changing customer preferences. Overall market share is low and continues to reduce.
However, in addition to external sales T1 is also used as a component of product T5.
Product T5: A market leader within a low growth market, sources components both externally and from TTT's other subsidiaries. T5 benefits from significant economies of scale and TTT has recently considered modernizing its T5 production line but following a cost benefit analysis, decided not to proceed.
Which of the following is an appropriate strategy for TTT to adopt?
A) Divest product T1 and Harvest product T5.
B) Divest both product T1 and product T5.
C) Harvest both product T1 and product T5.
D) Harvest product T1 and Divest product T5.
5. A direct external change trigger is:
A) A general increase in the use of the Internet by society.
B) The introduction of new environmental protection policies by the government.
C) An economic recession in an organization's home country.
D) A powerful competitor forcing an organization to cut its prices.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: Only visible for members | Question # 3 Answer: A,E | Question # 4 Answer: D | Question # 5 Answer: B |
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