CIW Social Media Specialist (1D0-623) Free Practice Test

Question 1

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.

A. Engagement

B. Exposure

C. Reach

D. Impression.

Correct Answer: A

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Question 2

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

A. Define strategies, implement; monitor and adjust; listen and analyze

B. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

C. Implement, monitor and adjust, listen and analyze.

D. Implement, monitor and adjust.

Correct Answer: B

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Question 3

A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

A. Create instructional videos of previously posted projects.

B. Cross post new projects from a quiters group.

C. Encourage the frequent posters to contribute more.

D. Offer free yarn skeins to first time posters.

Correct Answer: D

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Question 4

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

A. Create compelling ads and promote well-received organic posts.

B. Evaluate the click through rates to your Web site.

C. Repeal the same posts over and over.

D. Address posts to the entire platform audience.

Correct Answer: A

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Question 5

Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?

A. Create a new title, links to the original sources and add personal editorial comments

B. Use the images and full text from the longest article, add personal editorial comments and create a new title.

C. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites

D. Choose multiple articles, pull snippets from them and use one of the titles from the articles.

Correct Answer: A

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Question 6

A small book publishing company wants to promote their titles through social media Which strategy would best support them?

A. Offer low cost writing workshops scheduled as shareable events.

B. Post videos of interviews with published authors bundled with "buy now" social commerce options.

C. Cultivate a relationship with an online book club to share announcements and offer free books

D. Auction signed copies of the books on retail shopping sites.

Correct Answer: B

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CIW Social Media Specialist (1D0-623) Free Practice Test