Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) Free Practice Test

Question 1

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meetaccessibility standards?

A. Minimize whitespace

B. Use contrasting colors

C. Build image-based emails.

Correct Answer: B

Question 2

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A. Specify character encoding in import file.

B. Manage Files in File Transfer.

C. Configure Field-Level Encryption inimport file.

Correct Answer: B

Question 3

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A. Configure Journey Email Send to dedupe on email address.

B. Configure Journey Settings to 'allow no re-entry.

C. Configure Journey Entry Event to 'allow no re-entry.'

Correct Answer: C

Question 4

A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A. Consent Management

B. DoNotTrack Attribute

C. Exclusion Script

Correct Answer: B

Question 5

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A. Sender Authentication Package

B. Einstein Engagement Frequency

C. Send Throttling

Correct Answer: C

Question 6

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A. Sender Profile

B. Send Classification

C. Delivery Profile

Correct Answer: B

Question 7

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

A. Replicate the automation and schedule mem to execute server eight hours

B. Replace the Schedule with File Drop and use a filename pattern

C. Implement an API to start automation with every file transfer.

Correct Answer: B

Question 8

A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A. A subscriber was not selected in the Subscriber Preview tab.

B. Test sendsare rot recorded on the Send Log Data Extension.

C. The send exceeded the maximum test send threshold.

Correct Answer: B

Question 9

A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A. Data Filter

B. Filtered data extension

C. SQL Query

Correct Answer: A

Question 10

A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A. An approval process for sending

B. A nightly automation with a filter activity

C. A verification step In the send automation

Correct Answer: B

Question 11

Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A. Einstein Messaging Insights

B. Einstein Engagement Scoring

C. Einstein Engagement Frequency

Correct Answer: B

Question 12

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A. Scheduled Automation

B. Triggered Automation

C. Wait Activity

Correct Answer: B

Question 13

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?

A. Two fields with ''Email Address data type

B. Incorrect Sending Relationship

C. Failure to choose the send classification

Correct Answer: B

Question 14

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A. Configure restrictions within a Content Area for approval block types

B. Configure Content Blocks to only be usable within approved templates.

C. Under user permissions, select limited template access.

Correct Answer: A

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) Free Practice Test