Analytics Business Practitioner Exam (9A0-412) Free Practice Test

Question 1

An analyst needs to provide an optimization hypothesis to increase the Paid Search spend ROL. Which optimization hypothesis should the analyst recommend?

A. Using the site's home page as the landing page for all paid search visitors will increase conversions.

B. Creating a product-specific landing page may increase the conversions.

C. Decreasing spending on paid search and increasing organic search investment will increase paid search ROL

D. Increasing the total spending will increase the AOV and the paid search ROL.

Correct Answer: B

Question 2

An analyst wants to share a segment with all 300 members of the "Executive" user group except for two individuals. How should the analyst share the segment with the desired population?

A. Permanently edit the "Executive" user group

B. Share the segment with a newly created user group

C. Share the segment with specific users individually

D. Un-share the segment with individuals from the "Executive" user group

Correct Answer: B

Question 3

What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

A. Create a new workspace

B. Create a virtual report suite based on a segment

C. Create and apply a segment

D. Create a virtual group and apply a segment to their view of the data

Correct Answer: B,C

Question 4

An analyst needs to create a URL to give to the marketing department for use in a paid search campaign. The URL that the analyst created looks as follow:
www.site.com/landing_page.html?cid=paid-search_jeans-campaign
After the campaign launches, the analyst reviews the Traffic Sources report. "Search Engines - Paid". and observes NO traffic in the report.
What change should the analyst make to ensure paid search traffic from the URL above is present in the "Search engines - Paid" report?

A. Update the processing rules for the Paid Search channel in the marketing channel report to include hits where the query parameter "cid" is in the URL

B. Update the processing rules for the Natural Search channel in the marketing channel report to exclude hits where the query parameter "cid" is in the URL

C. Configure Paid Search Detection in the admin console to include the "cid" query parameter

D. Configure Natural Search Detection in the admin console to exclude the "cid" query parameter

Correct Answer: B

Question 5

An analyst needs to report on a paid search campaign named "Best Gifts". Instead of using a consistent tracking code, several departments have used own code, as follows:
- best gifts
- gifts
- gift ideas
- best presents
- present ideas
These codes are available in the Tracking Codes report.
The analyst needs to create a ranked report for the last 30 days. The report must show the performance of this campaign as a whole, with other campaigns that were in place at the time.
How should the analyst perform this task?

A. Create a visitor-based segment where the tracking code contains "gifts"

B. Classify the tracing codes above with one campaign name

C. Run the Marketing Channel Report

D. Have the marketing departments use a consistent tracking code

Correct Answer: C

Question 6

An analyst needs to report on the performance of last quarters email marketing campaign efforts. The analyst expected to see the email marketing contribute over 40% of revenue. However, the result for this category shows only 18,5%.
Assuming that all tracking codes have been classified correctly, how should the analyst research individual email campaign to understand which campaign underperformed?

A. Breakdown Email Marketing by the "Campaign name" classification

B. Change the metric from revenue to orders

C. Create an Email Marketing segment within Workspace

D. Trend the Email Marketing View

Correct Answer: D

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Adobe Analytics Business Practitioner (9A0-412) Free Practice Test