Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Free Practice Test

Question 1

Review the flow step from a smart campaign:

Which email will a person receive who has opened Email 1, but not Email 2?

A. They will receive no email.

B. They will receive Reminder 1.

C. They will receive Email 2.

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 2

Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.
What report type can she use to get this Company level view?

A. Account Performance Report

B. Company Web Activity

C. People Performance Report

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 3

A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".
What best practice steps must be taken when embarking on developing such a process?

A. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

B. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.

C. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 4

Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.
What are two places to troubleshoot? (Choose two.)

A. Check to see if the confirmation email has the correct {{memberwebinar uri}} token.

B. Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.

C. Check to see if the smart campaign is set to run every time or run once.

D. Check to see if the smart campaign handling the registration has any members.

Correct Answer: C,D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 5

A marketer decided to check the activity log of a person but does not find any activities as displayed below:

What is the reason the Activity Log tab is empty?

A. The activity log was exported by an API and is now empty

B. The lead is anonymous.

C. The person activity Is filtered.

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 6

What are two benefits to using global forms versus local forms? (Choose two.)

A. Global forms allow for consistent scoring and reporting and data standardization.

B. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

C. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

D. Global forms natively offer custom stylization on different landing pages.

Correct Answer: A,B

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Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Free Practice Test