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Adobe Journey Optimizer Developer Expert Sample Questions:

1. An Adobe Journey Optimizer user uses "Proof as the subject line prefix when sending a proof. What will be the subject line of the proof email when received by the recipient?

A) Proof Last chance to save 40% in the Sale
B) [Proof] Last chance to save 40% in the Sale
C) [Proof] Proof Last chance to save 40% in the Sale

2. What is the correct definition of a Business Event in the context of how it works with the Real-Time Customer Profile?

A) A Business Event is an event that is linked to a specific profile. It must be defined utilizing an XDM event-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.
B) A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It is always followed by a Read Audience activity in a journey.
C) A Business Event is an event that is not linked to a specific profile. It must be defined utilizing an XDM record-based schema and have a related dataset where both are enabled for the Real-Time Customer Profile. It can be used to initiate a Journey of any type.

3. A marketing manager needs to create four separate journeys for an upcoming company campaign. For this campaign, they would like to include offers in the decisions and placements they have created.
Which entity can support duplicate offers?

A) Decisions only
B) Both decisions and placements
C) Placements only

4. A developer is in the process of creating a new Email Message, which will render different versions of the email for each of the Gold, Silver, and Bronze Loyalty members when they receive it.
How would the developer accomplish this in Adobe Journey Optimizer?

A) Create a Landing Page for each Loyalty Tier, including the link to the Landing Page in the Email Message.
B) Create an Offer Decision, which contains separate offers, based upon the customer's loyalty level.
C) Enable a Rule in the Collection, so that the Loyalty Tier Segment is used in the rendering of the Email Message.

5. When creating a Push notification, it is desired to permit the customer to opt-out of further notifications. What link type must be included to facilitate an opt-out of Push notifications?

A) External Opt-out/Unsubscription
B) One click Opt-out
C) No link necessary: customer will manage on their device

Solutions: