Adobe Audience Manager Architect (AD0-E452) Free Practice Test

Question 1

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segment should the architect recommend?

A. Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale

B. Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives

C. Industry segments with coverage for financial services, health, media, and political

D. Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France

Correct Answer: A

Question 2

Which two features must be implemented for server-side forwarding? (Choose two.)

A. Declared ID synchronization

B. Asynchronous Destination IFrame

C. Visitor ID Service

D. Audience Management Module

E. DIL.create function

Correct Answer: C,D

Question 3

A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.
Which approach should the retailer select?

A. Import partner data segments, combine them with their own, and personalize on-site experience Share audience segments to email marketing initiatives

B. In Audience Manager, ingest third-party segment data targeted to converters Create an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports

C. In Audience Manager, create "No Conversion" segment Add rule to exclude recent converters Create special offer display-ads and subsequent on-site personalization

D. Run Audience Manager look-alike model to identify unqualified audience members in that segment Target those segments through on-site personalization and DSP

Correct Answer: A

Question 4

A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.
* Stored Records: 0
* Format Error: 0
* Invalid AAM ID: 0
* No Trait Realized: 123,045
* No Matching AAM ID: 4,121
Why is the trait failing to capture any data?

A. Incorrect profile merge rule used

B. Experience Cloud ID is not set up properly

C. Customer has not visited web property

D. Incorrect Key-Value Pair in the uploaded file

Correct Answer: D

Question 5

A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative.
Which approach should the agency use to populate traits in Audience Manager?

A. Ad Server Macros

B. Google Publisher Tag Destination

C. Actionable Log Files

D. URL Redirects

Correct Answer: D

Question 6

During online data collection, an event call captures geographic location as a key-value pair
"dcs_region":region ID parameter returned in a larger body of JSON data.
How are the parameters being passed?

A. Directly to Data Collection Servers using APIs or data collection code

B. Directly to Profile Cache Servers using APIs or data collection code

C. Indirectly to Data Collection Servers using UI controls

D. Indirectly to Profile Cache Servers using UI controls

Correct Answer: C

Question 7

A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to the site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.
What should an architect recommend to the client to solve the problem?

A. Implement server-side forwarding of the UUID

B. Set the frequency cap for all segments to be greater than 60 days

C. Increase the Time to Live (TTL) expiration value

D. Reset the Audience Manager Module within the appMeasurement library

Correct Answer: C

Question 8

A customer wants to update a rule logic for a specific trait using APIs.
Which method(s) should the architect use?

A. POST /traits/validate

B. PUT /segments/{sid} POST /segments/validate

C. PUT /traits/{sid} POST /traits/validate

D. POST /segments/validate

Correct Answer: A

Question 9

A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of "1st Party: Recent Visitor - Retail Shoppers".
Which identifier should an architect use to meet these requirements?

A. AAM UUID

B. Declared ID

C. Profile ID

D. Experience Cloud ID

Correct Answer: A

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Adobe Audience Manager Architect (AD0-E452) Free Practice Test