Adobe Analytics Business Practitioner (AD0-E202) Free Practice Test

Question 1

A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?

A. Orders

B. Conversation Rate

C. Revenue

D. Cost per acquisition

Correct Answer: D

Question 2

Various reports show None Unspecified other, or unknow depending on the specific report viewed, generally, this breakdown means that the variable was not defined or otherwise unavailable.
Which statements explains the possible behavior of the data?

A. When viewing classification data any value that does not have data associated with that particular returns ''NONE''. To resolve this issue create a classification export file and classify the appropriate columns.

B. This happens when a user comes to your site for the first and males a purchase without firing eVar1. If you view order in the eVar1 report, there is no value to attribute this order to, so it will appear as NONE.

C. Similar to events firing eVars, It is possible to see ''OTHER'' in a merchandising eVar report when that variable is not defined before a success event.

D. Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor profile| technology report when that variable is not defined before a success event.

Correct Answer: D

Question 3

Where can Calculated metrics be used?

A. Flow

B. Report builder
Change to calculated metrics is reflected in Analysis Workspace, Reports & Analytics, the Reporting API, Report Builder, and Ad Hoc Analysis

C. Real Time reports

D. Fallout

Correct Answer: B

Question 4

When a segment is created from within a report by dragging a component on the segment area, it is possible to re-use It in another report?

A. Yes, by editing the segment and checking ''Make this segment public'.

B. No, it is not possible.

C. Yes, by editing the segment and checking ''Make this an Experience Cloud audience.''

D. Yes it is automatically available is the segment list.

Correct Answer: C

Question 5

A company just hired a new analyst. The new resource does not have any previous experience with Adobe Analytics but does with a different free Analytics tool, which is also install on the website for remarketing proposes. When analyzing Bounce Rate in both of the tool, the sees a significant different between them.
What is a possible reason for this different considering the implementation do not have any issues?

A. In Adobe Analyst Bounce rate is calculated using the formula ''Session divided by Enteries. In some other Analytics tools, Bounce rate is calculated using the formula Single session divided by session.

B. In Adobe Analytics, Bounce rate is calculated using the formula ''Bounces divided by Entries ''. In some other Analytic tools. Bounce rate is calculated using the formula ''Single-page session divided by sessions.''

C. Metrics can never be compared between two different tools

D. They way Adobe analytics visitors is different from the rest of the market based on IP addresses.

E. In Adobe Analytics calculate Visitors is different from the rest of the market based on IP addresses.

Correct Answer: B

Question 6

Regarding the use of Operators for the creation of Segment which statement is true?

A. AND OR IF are the Operators and OR can only use inside the Visit container.

B. AND IF THEN are the Operator and Then allow you to create sequential segments.

C. AND OR THEN are the Operators and THEN allows you to create sequential segments.

D. AND OR THEN are the Operator and OR can only be used within the Visitor Container.

Correct Answer: C

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Question 7

A company has been using Adobe Analyst for many years. Throughout this period, data needs have changed and some variables no longer make sense with historical records.
What is one possible solution for re-purposing a variable?

A. Create a new report Suite with new definition so that the previous data is overwritten.

B. Use a SAINT Classification to sort the old data into a new default.

C. Create a Data, and overwrite the old eVar data into data with new data.

D. Us the reset Conversion variables option to delete the previous data.

Correct Answer: C

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Adobe Analytics Business Practitioner (AD0-E202) Free Practice Test