Updated: May 31, 2026
No. of Questions: 78 Questions & Answers with Testing Engine
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1. Which two successs metrics can a company achieve with IS their web channel?
A) Increase in revenue
B) Increase in first time visitor
C) Increase in organic search ranking
D) Increase in conversion rate
2. How does IS define web template?
A) A google Chrome Extension
B) A repeatable framework used to createa web campaign
C) The events and behavior of what will be captured on the websites
D) An area on your site that a developer has configured.
3. Which two items can be included in the total engagement score calculation?
A) Time of Day
B) Identity merge date
C) Visits
D) Actions
4. When using B2B Detect, which two options are valid account origins?
A) Customer date of birth
B) Time of day
C) Account Domain
D) IP address
5. Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
A) Editor
B) Viewer
C) Campaign editor
D) Campaign author
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: B | Question # 3 Answer: C,D | Question # 4 Answer: C,D | Question # 5 Answer: C |
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