Salesforce Certified B2C Solution Architect Sample Questions:

1. A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration.
Which three elements are required to support this scenario?
Choose 3 answers

A) B2C Commerce cartridge to call Marketing Cloud APIs
B) Marketing Cloud Installed Package
C) 82C Commerce storefront
D) Service Cloud for support of coupons and redemption management
E) Marketing Cloud Connect for Service to Marketing Cloud

2. A holding company owns and operates a large number of brands internationally. They are interested in migrating to a Salesforce multi-cloud solution to optimize IT spending across the brands. The brands would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement.
Given that the company has operations and customers in multiple countries around the world, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security7 Choose 2 answers

A) Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.
B) Consider implementing enhanced transaction security to apply appropriate actions to monitor and control Service Cloud user activity.
C) When implementing an B2C Commerce storefront, consider providing shoppers a mechanism to download their data.
D) Consider implementing Customer Data Platform (CDP) to ensure compliance with data protection laws.

3. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

A) Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
B) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
C) Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
D) Use SMS as a channel due to its significantly higher engagement rate as compared to email

4. Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.
What are three justifications for using Salesforce Connect in this solution?
Choose 3 answers

A) Need real-time access to a small fraction of external data
B) Integrating external data without writing custom code
C) Accessing external data using workflows and triggers
D) Need access to all external data in near real-time
E) The external data is changing frequently

5. A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.
What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly?
Choose 2 answers

A) The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale.
B) The ShippingMethods data extension is missing the label and description field for the corresponding locale.
C) The subscriber in Marketing Cloud does not have a preferred locale set.
D) The locale is not set correctly in the body of the email template.

Solutions: